TortSignal Mass Tort ROI Calculator — True CAC, Breakeven CPL & Revenue Left on the Table
The Mass Tort ROI & Intake Calculator
Discover your true CAC, breakeven cost per lead, monthly profit, and the exact revenue you're leaving on the table — built for mass tort firms.
Slider Impact Charts
See how True CAC and ROI change as you sweep one input across its full range. The gold dashed line marks your current value.
True CAC vs TortSignal CAC
Lower is betterROI: Current vs TortSignal Advantage
Higher is betterSweeping Cost Per Lead from $50 to $800 while holding all other inputs constant. Adjust any slider above to instantly re-plot. TortSignal CAC/ROI assumes a +15pt lift to Lead→Contact and +10pt lift to Contact→Signed (capped at 100%).
Sensitivity: Monthly Profit
How monthly profit changes as CPL and Contact-to-Signed vary. Your current scenario is outlined.
Heatmap with 13 Cost-Per-Lead columns on the X axis and 11 Contact-to-Signed rows on the Y axis. Each cell shows projected monthly profit; green is profit, red is loss. A dashed gold breakeven curve marks where profit equals zero. Use Tab to move between cells; each cell announces its CPL, Contact-to-Signed rate, and monthly profit.
Breakeven curve: where monthly profit equals zero. At a Contact-to-Signed rate of 3%, breakeven Cost Per Lead is $401. Cells to the left of the curve are profitable; cells to the right are losses.
Your scenario
CPL $250 · 20% signed
Monthly profit
Hover a cell to inspect
Signed cases / mo
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Cells where revenue exceeds spend appear emerald; loss zones appear red. The boundary between them is your breakeven curve at the current Lead-to-Contact rate (40%) and 200 monthly leads. Adjust sliders to re-center the chart.
True CAC = CPL ÷ (Lead-to-Contact × Contact-to-Signed). Fee per case = Settlement × Contingency. ROI = (Fee − CAC) ÷ CAC. TortSignal Advantage models a +15 point lift to contact rate and +10 point lift to signed rate (capped at 100%) based on benchmarked intake playbooks. Projections assume your stated monthly lead volume and ad spend.
For informational purposes only. Not legal advice. No outcome is guaranteed. Estimates are illustrative and depend on your firm's actual operations and market conditions.
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About the TortSignal Mass Tort ROI Calculator
The TortSignal ROI Calculator is a free planning tool for plaintiff law firms, mass tort marketers, and intake leaders. Enter your cost per lead (CPL), lead-to-contact rate, contact-to-signed rate, expected settlement, contingency, and monthly lead volume — and the model returns your true cost per acquisition, breakeven CPL, monthly signed cases, projected revenue, and the revenue you may be leaving on the table versus a TortSignal-optimized funnel.
Built-in docket benchmarks include Roundup, Camp Lejeune, Hair Relaxer, Talcum Powder, Paraquat, Depo-Provera, Ozempic / GLP-1, and Tylenol / acetaminophen litigation. All inputs are editable for custom torts and emerging MDLs.
What this calculator helps you decide
- Whether your current CPL is profitable on a given docket.
- How much intake friction is silently destroying ROI.
- What your true blended CAC is across funnel stages.
- How many signed cases per month a budget can realistically produce.
- The dollar gap between your current and optimized funnel.
Frequently asked questions
- What is the TortSignal ROI Calculator?
- A free, browser-based mass tort ROI calculator built by LawTegic Solutions. It estimates true cost per acquisition (CAC), breakeven cost per lead (CPL), monthly signed cases, projected revenue, and the revenue your firm may be leaving on the table across active mass tort dockets.
- How is true CAC calculated for mass tort intake?
- True CAC is your cost per lead divided by the product of your lead-to-contact rate and contact-to-signed rate. The calculator multiplies CPL by 1 / (leadToContact% × contactToSigned%) so each signed case reflects funnel friction, not just media spend.
- What is breakeven CPL and why does it matter?
- Breakeven CPL is the maximum you can pay per lead before a campaign loses money. It equals expected revenue per signed case multiplied by your end-to-end conversion rate. Bidding above breakeven CPL guarantees negative ROI on that docket.
- Which mass tort dockets does the calculator benchmark?
- Built-in benchmarks include Camp Lejeune, Talcum Powder, Roundup, Hair Relaxer, Paraquat, Depo-Provera, Ozempic and other GLP-1 litigation, Tylenol/acetaminophen, PFAS, hernia mesh, and additional emerging dockets. Inputs are fully editable for custom torts.
- Is the calculator free to use?
- Yes. The TortSignal ROI Calculator is free for plaintiff firms, mass tort marketers, lead generators, and intake managers. No signup is required to run scenarios.
- Can I embed the calculator on my own website?
- Yes. Append ?embed=1 to the URL to load an embed-friendly view, or use the TortSignal Peek widget script (peek.js / peek-scoped.js) to add a slide-in preview to any landing page.
- Does the calculator guarantee case outcomes or revenue?
- No. The calculator provides directional estimates for planning and benchmarking only. It is not legal advice, financial advice, or a guarantee of any case outcome, settlement amount, or marketing performance.
- Who built the TortSignal Calculator?
- LawTegic Solutions, a legal strategy and media firm operating the TortSignal mass tort intelligence engine. Learn more at lawtegic.solutions.
Disclaimer. This calculator is provided for informational and planning purposes only. It does not constitute legal, financial, or marketing advice, and no outcome — including case results, settlement amounts, or marketing performance — is guaranteed. Estimates are directional and depend on inputs supplied by the user.